SEO and keyword ranking is a big deal to white collar internerds, but I look at it as an arbitrary location up to google to shuffle around. I don’t need to be on the front page for the search 11 best 2007 (notice the permalink to that page is /ten-best-places-to-search-free-music/, although I changed the title). Yet other searches don’t reach my site, but other searches engines do. In a perfect world, we wouldn’t need to search for anything. We’d have it already. Google is here to keep it imperfect. That’s why those key words fail to open the doors. It’s up to virtual construction workers to build doors that stay open.