Easy as Apple iPie?

What is up with so many iProducts by non-Apple companies? I understand that it’s an easy way to target their niche, but can’t they be more original?

i iMagine iT iS an iNgeniously iNteresting iDea to iMplement iNames.

Steve Jobs might have borrowed the idea from Richard Brautigan, who used it in one of my favorite books, In Watermelon Sugar, published in 1968. The story is located in ideath, and there’s also a character named inboil, with the formatting just as I have it displayed. The novel reads like a children’s story, but is filled with surrealistic style and deep meaning. A buddy of mine mentioned that Steve Jobs is familiar with beats like Jack Kerouac, so it is possible that he came across this book for inspiration.